Automated Tests for SEA-SEO Cannibalization
One-off tests show the cannibalization tests have an important value gain and help SEO & SEA specialists gain more confidence about the matter of organic and paid synergy. If you are not convinced, you can start with this kind of tests.
Automation is the next step allowing the true organic and paid synergy to take place without human intervention and SEA & SEO people to focus on important things.
This is how the system works:
Identify SEA - SEO cannibalization candidates automatically
Automatically activate or inactivate the cannibalization candidates in Google Ads
Reporting overall search incrementality results as an always on strategy
You can activate the automated synergy tests as an always on approach. ClimbinSearch can act directly through API in your Google Ads account and reduce SEA-SEO cannibalization.