Data Analytics to Support Search Performance

Opportunity to maximize Search ROI. Each search channel is treated as a distinct entity, which leads to misalignment on business KPIs, budget planning and ROI.

Search requires an unified approach

Paid and Organic synergy approach for Brands:
  • Insights
  • Planning
  • KPIs & Budget
Both channels target the same audience (user) and keywords in the same environment (result page), which often results in cannibalization. To find out more about Organic and Paid Search Synergies read this article.
Unified Approach for Search
Innovative Approach to Search Marketing

An innovative approach on Search Marketing

By creating synergies between Paid and Organic channels to maximize ROI through a data based strategy
Time saving with automatic data extraction and categorization
Identify synergy strategies with ready to use dashboards
Monitor all types of synergy tests directly in the tool

Data Sources

ClimbinSearch uses API integration to pull data. Thanks to the oAuth integration that ClimbinSearch has, you simply do an one time authorization to access your account data. Currently we support the following data sources to get one vision about the search universe of our brand:
  • Google Ads
  • Google Search Console
  • Google Chrome UX
For our clients to have all the data they need in a single place, we connect all the relevant data sources:
  • Google Analytics (UA & GA4)
  • Facebook Ads
  • other API integrations for custom projects
what if you pause paid queries
Details about the technology behind ClimbinSearch from data sources to data transformation and data visualization.
Read More

Value Gain & Saved Cost to Redistribute

With a SEA-SEO cannibalization test you will obtain extra organic clicks and you will save cost. The extra organic clicks will provide a value gain. The cost saved can be efficiently redistributed towards other campaigns.The selected candidates to test are the queries that:
  • have an absolute top organic position
  • have a minimum of daily impressions
  • and also were being targeted by search ads
We test the hypothesis that if we pause these queries, we will have a significant increase in organic CTR, therefore in clicks, conversions and revenue. This is the way we test organic and paid synergy.

The SEA -SEO cannibalization tests can be activated manually or automatically. It is your choice.
what if you pause paid queries
Automatic SEA - SEO Cannibalization Approach for Search Incremental Results. Read more or Request Demo.

Insights to create relevant stories for your brand

To tell the story when it matters the most, where it matters the most, using the right wording, you need data and insights like:
  • relevant search topics categorized by your brand's business interest
  • search volumes and trends by categories and user intent
  • branded and non brand split analysis
  • types of domains that are relevant: Brand Sites, Ecommerce, Partners, Resellers, Publications
  • the visibility your brand has versus competitors, partners/resellers analysis
Search is where people demand to know, they ask and there are relevant results to answer. Understanding Google search universe and the convergence between what people search and what brands have to offer is a golden mine for performance marketers.
Unified Approach for Search
To tell the story when it matters the most, where it matters the most, using the right wording, you need a Google Search Market Overview Analysis.
Read More

Technology, team, strategy

Two channels with a unified approach, through synergy

4 Steps to Maximize Search ROI

Visibility across branded/non branded terms, visibility gaps between paid and organic, automatic categorization of user searches, category visibility across channels, define, map and monitor user searches on user decision journey and many more.
Learn More

Setup and Initial

Consolidate paid and organic into a single data set / source of truth.

Business Insights Enrichment

Fine tune categorization of user searches with training data or rules, define CDJ.

Build tests for incremental growth

Automatically generate test ideas based on account performance.

Monthly Measure & Learn

Ready to use reports to track search synergy progress and performance.

What Clients Say About Us

We love genuine feedback and going beyond just business.
What we loved in our first year of collaboration: reactivity, partnership, automation, always come with new ideas, super fast and talented, hybrid vision between business & technical, smile & good mood."
iProspect France
Capucine Even & Manal Ettoubaji
One Viz Team
"ClimbinSearch is one of the three pillars that differentiate us in the Romanian market. It helps us develop strategies, synergies and win digital media pitches. It also helps us build, measure and learn from synergy tests."
Digital Climbers
Loredana Neagu
Head of Paid Media
"We brought innovation in our search approach by bringing in ClimbinSearch. The tool allowed the team to come up with a different approach and gave us the possibility to discover the synergy between paid and organic."
Groupe Seb Romania
Laura Birzu
Digital Manager Romania

Climb with us

Please fill in the form in order to get in touch with us. We are really happy for your interest in ClimbinSearch, especially that we developed some interesting features in the past few months for search cannibalization and reporting.
We will contact you to schedule a 30 minutes call where we can show you our product highlights. We are in GMT+3 time zone, you can specify some available timeslots.
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