Technology for SEA-SEO Integration

Integrate SEO and SEA data to generate visualizations, insights and automatic test scenarios with precise monitoring of actions.
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Technology for SEA-SEO Integration

Data Sources

ClimbinSearch uses API integration to pull data. Thanks to the oAuth integration that ClimbinSearch has, you simply do an one time authorization to access your account data. Currently we support the following data sources to get one vision about the search universe of our brand:
  • Google Ads
  • Google Search Console
  • Google Chrome UX
For our clients to have all the data they need in a single place, we connect all the relevant data sources:
  • Google Analytics (UA & GA4)
  • Facebook Ads
  • other API integrations for custom projects
what if you pause paid queries
Automatic SEA - SEO Cannibalization Approach for Search Incremental Results. Read more or Request Demo.
Technology for SEA-SEO Integration

Data Transformation

The data gets into a transformation phase before creating insightful dashboards. The system is multi language, accent and special chars aware (i.e accents from French, Spanish etc), the blended data contain deduplicated search terms and queries.
Data blending at query level for SEA - SEO synergy
Data segmentation by brand and position
Machine Learning data categorization by training file, rules or automatic
This is how you get to see your brands search universe by channel, by branded/non branded, by categories, by consumer decision journey or by visibility level.

Data Visualization

Ready to use dashboards for all kinds of brands from ecommerce to lead generation accounts.
  • Strategy Dashboards: Search Analytics Dashboards for SEA, SEO and SEA - SEO synergy
  • Test & Learn Approach Dashboards: Cannibalization, SEO Enrichment,  Quality Score Analysis
  • Digital Channels Reporting: reporting on monthly and daily basis.
You can analyze data and create your digital strategy, you can use the insights and test the hypothesis suggested by the tool manually, or you can start automated tests. Your call on the strategy, ClimbinSearch offers the base to support your decisions, to start and monitor tests and to deliver insightfull reports.
what if you pause paid queries
To tell the story when it matters the most, where it matters the most, using the right wording, you need a Google Search Market Overview Analysis.
Read More

Technology, team, strategy

Two channels with a unified approach, through synergy

Technology

Integrate SEO and SEA data to generate visualizations, insights and automatic test scenarios with precise monitoring of actions.
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Know How

Digital Marketing, Data and Development experts united in a single team with the main objective of maximizing ROI.
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Strategy

Better use of insights to build integrated strategies based on an approach considering the entire consumer journey.
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4 Steps to Maximize Search ROI

Visibility across branded/non branded terms, visibility gaps between paid and organic, automatic categorization of user searches, category visibility across channels, define, map and monitor user searches on user decision journey and many more.
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1.

Setup and Initial
Pre-Audit

Consolidate paid and organic into a single data set / source of truth.
2.

Business Insights Enrichment

Fine tune categorization of user searches with training data or rules, define CDJ.
3.

Build tests for incremental growth

Automatically generate test ideas based on account performance.
4.

Monthly Measure & Learn

Ready to use reports to track search synergy progress and performance.

What Clients Say About Us

We love genuine feedback and going beyond just business.
What we loved in our first year of collaboration: reactivity, partnership, automation, always come with new ideas, super fast and talented, hybrid vision between business & technical, smile & good mood."
iProspect France
Capucine Even & Manal Ettoubaji
One Viz Team
"ClimbinSearch is one of the three pillars that differentiate us in the Romanian market. It helps us develop strategies, synergies and win digital media pitches. It also helps us build, measure and learn from synergy tests."
Digital Climbers
Loredana Neagu
Head of Paid Media
"We brought innovation in our search approach by bringing in ClimbinSearch. The tool allowed the team to come up with a different approach and gave us the possibility to discover the synergy between paid and organic."
Groupe Seb Romania
Laura Birzu
Digital Manager Romania

Climb with us

Please fill in the form in order to get in touch with us. We are really happy for your interest in ClimbinSearch, especially that we developed some interesting features in the past few months for search cannibalization and reporting.
We will contact you to schedule a 30 minutes call where we can show you our product highlights. We are in GMT+3 time zone, you can specify some available timeslots.
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