
πͺ’ Who is ClimbinSearch for?
ClimbinSearch is built for teams where search is shared across multiple roles and needs one source of truth.
πͺ marketing and performance teams managing budgets and growth
πͺ SEO teams managing large sites, categories, and content systems
πͺ leaders who need trend based planning and governance
πͺ agencies coordinating multiple stakeholders and accounts
It is designed for complexity, not for a single specialist workflow.
πͺ’ What is the fastest way to choose the right plan?
Choose based on the job you need the platform to do right now.
πͺ Starter if you need planning, collaboration, and approvals
πͺ Basic if you need connected reporting and planned vs achieved
πͺ Standard if you need continuous SEO and SEA optimization through automation
πͺ Premium if you need long term governance and deeper intelligence layers
The right plan removes the biggest operational bottleneck in your current workflow.
πͺ’ What is Starter best for?
Starter is the planning and collaboration layer for teams that want structure before integrations.
πͺ unlimited media plans
πͺ unlimited admin users and client users
πͺ approval flows
πͺ basic email support
πͺ no integrations
Starter is ideal when alignment is the problem, not data access.
πͺ’ What do you get with the Basic plan?
Basic is the first plan where platforms are connected and reporting becomes systematic.
πͺ everything in Starter plus
πͺ includes 1 Google Ads, 1 Meta Ads, 1 Search Console connection
πͺ planned vs achieved tracking (auto calculated)
πͺ daily and monthly reporting for Meta Ads, Google Ads, Search Console
πͺ SEA and SEO synergy audit
πͺ cannibalization detection (candidate list)
Basic is best when you want a connected view and consistent reporting without rebuilding spreadsheets.
πͺ’ What is Standard best for?
Standard is built for continuous optimization. It is where SEO and SEA stop being reviewed manually and start being improved through always on automation and testing.
πͺ everything in Basic plus
πͺ includes 1 Google Analytics connection
πͺ daily and monthly reporting for Google Analytics
πͺ 6 months data retention for Search Analytics data
πͺ custom data categorization
πͺ always on automatic cannibalization tests
πͺ priority email support
Standard is best when you want efficiency and incrementality to be operational, not occasional.
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πͺ’ What is Premium best for?
Premium is built for teams that treat search as a long term strategic and governance topic. It adds extended history and deeper intelligence layers used for high impact decisions.
πͺ everything in Standard plus
πͺ 13 months data retention
πͺ categories evolution tracking
πͺ search overview (organic and paid)
πͺ quality score analysis
πͺ SEO overview
πͺ focus queries performance
πͺ focus pages performance
Premium is for complex ecosystems where categories and pages need ownership and leadership needs trend clarity.
πͺ’ Where does Market Insights fit in plan choice?
Market Insights is the competitive and strategic layer of ClimbinSearch. It helps teams size demand, map categories, and benchmark competitor visibility, so strategy is based on real search behavior, not assumptions.
πͺ use it when you need category and portfolio prioritization
πͺ use it when you need competitive landscape and visibility analysis
πͺ use it when you need market sizing and expansion research
πͺ combine it with Search Analytics to turn strategy into measurable execution
Market Insights is not included in the self serve plans. To activate it, you need to contact sales. It usually comes with a workshop designed to help your team deeply understand how Market Insights projects are set up, how topics and rules are defined, and how to interpret the dashboards correctly.
πͺ’ How do I decide between Standard and Premium?
The difference is optimization versus governance.
πͺ choose Standard when your priority is continuous improvement through testing and automation
πͺ choose Premium when you need continuity, ownership, and leadership level decision support
Simple rule: Standard helps you optimize. Premium helps you own.
πͺ’ When should I upgrade from Starter to Basic?
Upgrade when you want performance data pulled automatically.
πͺ you want Google Ads, Meta Ads, and Search Console connected
πͺ you want planned vs achieved without manual tracking
πͺ you want daily and monthly reporting by default
πͺ’ When should I upgrade from Basic to Standard?
Upgrade when you want optimization to run continuously, not periodically.
πͺ you want always on cannibalization tests, not just detection candidates
πͺ you want Google Analytics context
πͺ you need custom categorization aligned to your business
πͺ you want SEO and SEA collaboration to be repeatable
πͺ’ When should I upgrade from Standard to Premium?
Upgrade when search requires governance and long term ownership.
πͺ you need 13 months of history for trend decisions
πͺ categories and pages require long term tracking
πͺ leadership needs trend based decision support
πͺ search becomes business critical across teams
πͺ’ What should I consider about retention and reporting?
Retention determines what questions you can answer confidently.
πͺ shorter retention supports tactical optimization and quick iteration
πͺ longer retention supports trend analysis, category evolution, and strategic reviews
If your decisions rely on trends, Premium is usually the right fit.
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