Market Insights Module

Search Insights That Explain Markets

Market Insights turns search data into a structured view of your market. See what people actually search for, how demand is distributed, and where brands, categories, and intent really sit before making strategic decisions.
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Why Market Insights Exists

Most market research is either generic desk research or social listening.
Market Insights is neither.
It is search-based, data-driven, and built to answer one simple question:
How does demand really look in your market, and where do you fit in it?
Understand Real Demand - Why Market Insights Exists

Understand Real Demand

See what people actually search for in your market. Market Insights turns search data into a clear view of demand by brand, category, and intent. Not assumptions, not opinions.
Structure the Chaos - Why Market Insights Exists

Structure the Chaos

Group thousands of searches into meaningful segments. Brands, competitors, categories, and consumer decision journey are all mapped using clear, transparent rules you control.
Spot Opportunities Early - Why Market Insights Exists

Spot Opportunities Early

Identify growth areas before competitors do.
See which topics are growing, where visibility gaps exist, and how demand shifts over time so you can act with confidence.
How it works

Build Your Market Insights in 4 Simple Steps

Define what you want to understand, let search data do the heavy lifting, and explore demand in a structured, repeatable way.

1. Define the Market Scope

Choose your market, language, and time frame. Decide what you want to analyze: brands, categories, competitors, or specific product areas.

2. Set Your Segmentation Rules

Create the logic that structures the data. Define brands, categories, consumer decision journey stages, retailers, or any custom segmentation that matters to your business.

3. Build the Research Topics

Add up to 10 research topics based on real products, categories, or competitor structures. Each topic expands automatically into hundreds or thousands of relevant search queries.

4. Explore Demand & Insights

Analyze search volume, trends, visibility, and competitive presence. Use dashboards to spot gaps, growth opportunities, and where your brand truly fits in the market.
Market Insights, Built for Real Decisions
Stop guessing what your market looks like. Use real search demand to validate strategy, prioritize opportunities, and align teams around the same reality.
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NO INTEGRATIONS REQUIRED

Powered by Google Search Demand

Market Insights does not require platform integrations. Search data is processed using Google Keyword Planner APIs and ClimbinSearch infrastructure. You define the logic. The system handles the data.
media plan summary in Climbinsearch
MARKET INSIGHTS MODULE

See How Your Market Really Looks

Stop guessing. Start working with real demand signals.
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“climbing shoes” dominates the category

Frequently Asked Questions

Market Insights is designed to support strategic decisions with clear, structured data.
Below you’ll find answers to the most common questions about what the module does, who it is for, and how teams use it to understand demand, competition, and market dynamics.If you need deeper clarification or want to explore a specific use case, we’re happy to walk you through it.

Still have questions?

If you want to discuss your market, geographies, or research scope, book a short call with our team and we’ll guide you through the best setup.
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What kind of insights does Market Insights provide?

Market Insights provides a structured, search-based view of real market demand.
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It shows how demand is distributed across brands and competitors, categories and product types, and stages of the consumer decision journey. All insights are built from how people actually search, aggregated and structured into a decision-ready market model.

This gives leadership teams a clear understanding of market size, structure, and dynamics before acting.

Who is Market Insights built for?

Market Insights is built for senior decision makers who need to base strategy on demand, not assumptions.
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It is used by C-level executives, marketing and growth directors, strategy and insights teams, category owners, and regional or HQ teams managing multiple markets.

Many clients use it alongside traditional studies such as GfK, using search demand to validate, enrich, or challenge existing research with continuous, real-world signals.

What do teams use Market Insights for?

Teams use Market Insights to support high-impact strategic decisions across the organisation. It is commonly used for market sizing and demand validation, understanding competitive landscapes and visibility, prioritising categories and portfolios, and evaluating international or market expansion opportunities.

It also helps align SEO, SEA, and content strategies around the same demand reality. One research setup can support multiple strategic use cases across teams.

How does Market Insights work across countries and over time?

Market Insights is designed for multi-country and longitudinal analysis. The same seed data, segmentation rules, and methodology can be applied across multiple markets, ensuring insights remain comparable.

Teams typically run quarterly updates using the same structure, allowing them to track how demand, competition, and category dynamics evolve over time. Both within a country and across regions. This consistency makes Market Insights suitable not just for one-off analysis, but for ongoing strategic monitoring.