We’ve released a set of improvements to the Media Plan Summary page. This is the page clients interact with when reviewing, approving, and tracking a media plan. The updates focus on clarity, control, and easier navigation for complex plans.

A real example using La Sportiva, climbing, and the UK market. Market research is often treated as a report. In reality, it should be treated as a system. In this article, I’ll walk through a real Market Insights project, from setup to first insights, to show how search data can be used responsibly to understand a market, not just describe it. This is not a theoretical example. It’s a real setup, built and refined step by step.

Digital media planning is the foundation of effective marketing campaigns today. ClimbinSearch, a media planning software, was created to support marketers by replacing spreadsheets with a centralized, real-time planning system. By combining budgets, performance estimates, client approvals, and live campaign data in one place, teams can stay aligned, forecast results more accurately, and quickly optimize campaigns as they run. Automated data imports and collaborative workflows reduce manual work while improving clarity, control, and overall campaign performance.